J & J

We
CREATED
TRANSFORMED
& SCALED
for Johnson & Johnson

Overview

Johnson & Johnson, a global conglomerate with over 90 companies, faced challenges in operational efficiency, brand consistency, and digital integration. To address these, we undertook a multi-faceted transformation project, spanning internal systems, branding, and digital innovation. This initiative aimed to reduce outsourcing costs, establish cohesive branding for internal divisions, and create digital platforms to enhance customer health tracking and engagement.

$250M

Cost
Saving

$250 million annually redirected to internal companies
by reducing external outsourcing.

0.5M

People
Helped

Helped 500,000+ users track and improve their health metrics.

Challenge

Cultural Shift: Changing long-standing outsourcing practices within a massive global network.

Branding Complexity: Ensuring consistency and differentiation across diverse internal brands.

Digital Transformation: Introducing an innovative health-tracking platform in a traditionally physical-focused organization.

Stakeholder Alignment: Managing input and approvals from multiple global divisions and teams.

Journey

Our journey began with deep research into Johnson & Johnson’s operational gaps, branding inconsistencies, and digital needs. We collaborated closely with stakeholders, attending workshops and analyzing outsourcing workflows. For the branding effort, we explored the unique identities of each division to craft tailored strategies. On the digital front, we immersed ourselves in user research and UX/UI prototyping to build SafetyVerse , a platform aimed at revolutionizing health awareness and engagement.

Solution

Operational System Overhaul: Developed SOPs and an internal outsourcing system, mandating internal collaboration before external engagement, saving millions annually.

Brand Development: Designed over 10 brands, including ARC Labs, with impactful storytelling and visuals to position them as leaders in their respective domains.

Digital Platform Creation: Launched SafetyVerse, a user-friendly platform powered by AI for health tracking, enabling users to connect health data with personalized insights and actions.