CBM Vision Park

Overview

For over 75 years, Chitale Bandhu Mithaiwale has been synonymous with tradition, quality, and unmatched taste. A fourth-generation family-owned brand, it has become a household name, cherished for its iconic sweets and farsan. With a legacy that spans decades, Chitale has evolved from a beloved local establishment to a celebrated brand recognized across the globe, all while staying true to its roots of authenticity and excellence.

At Dominix Design Studio, we had the honor of creating the Chitale Bandhu Mithaiwale Vision Park, a one-of-a-kind factory experience where visitors can immerse themselves in the story, craftsmanship, and innovation behind this legendary brand. This experience is designed to delight the senses, engage the mind, and celebrate the spirit of Chitale.
The journey begins with an orientation and brand walk, where visitors step into the world of Chitale, learning about its rich 75-year-old history and the vision of the family that brought this legacy to life. Guests are guided through a carefully curated factory tour, complete with an amphitheater showcasing the intricate details of the brand’s operations. Here, they witness the scale and precision behind the production process, gaining a newfound appreciation for the brand’s dedication to quality.

Visitors can marvel at actual machinery in action, enhanced by interactive AR and VR experiences that bring the technical intricacies to life. By scanning the machines, guests can dive deeper into the magic of production, turning what would normally be an industrial process into an engaging and immersive journey.
Another highlight is M2 – Mindful and Mouthful, Chitale’s health-oriented sub-brand that blends taste with wellness. This section showcases the brand’s commitment to mindful eating, reflecting how Chitale is innovating to meet the needs of modern lifestyles while retaining its culinary essence.
Art lovers are drawn to a captivating art installation that springs to life when scanned, combining tradition with technology in a way that’s both playful and memorable. Meanwhile, the Sustainability Gazebo offers an inspiring glimpse into Chitale’s eco-conscious initiatives, such as using environment-friendly materials and solar energy, demonstrating how the brand is crafting a better future alongside its delectable creations

Conclusion

The experience ends on a delicious note with a visit to the Chitale Café, where guests can savor ready-to-eat meals, and the Chitale Store, where they can take home their favorite treats and relive the magic of Chitale Bandhu Mithaiwale.
For the client, the Vision Park is more than just a factory—it’s a tribute to their legacy and a testament to their forward-thinking vision. For visitors, it’s an extraordinary journey into the heart of a brand that has stood the test of time, blending tradition, innovation, and sustainability into an unforgettable experience.